The counterintuitive secret to success.
When it comes to designing a marketing strategy that converts eyeballs into sales, 97% of brands fail at the first hurdle. They operate the classic ‘close your eyes, spray, prey and hope that something sticks with someone’ technique. Money, time and energy is wasted. Gone in a puff of smoke.
The secret behind every successful brand is a laser-like focus on a singular target audience.
I’m not talking topline demographics; i’m talking about getting up close and personal, intimately acquainted with your customer.
Building a profile on who they are as a person, their views, their values, what is important to them, what they are looking for from you and what are their barriers to buying from you.
Whoa wait a second, I hear you cry... Surely becoming too specific will mean that you will overlook someone who wants to buy your product?!?
It will feel counterintuitive but, having a detailed picture of your customer will not only enable you to get more targeted in your marketing, have better sales conversions as you know specifically what they want and their barriers to purchase, but it will allow you to create products that genuinely address what they need.
Still don’t believe me, here is an extract from the Sprowt-cast podcast, featuring Elin Roberts, co-founder of Better Nature, that talks about just this.
To help you out, we have launched a FREE customer profile guide, to help you articulate your one target audience. Click here to get your free download and start seeing better conversions with your marketing strategies.