So, what’snext?

At some point, what made you successful starts holding you back.

Maybe you're doing everything that used to work and getting less back. Everyone knows the brand, but not enough people are choosing it. There are plenty of ideas about where growth could come from, but nobody can agree which ones deserve the investment.

Or the business is doing well, yet you can't shake the feeling that what got you here isn't necessarily what will get you where you want to go.

We help you figure out what’s really going on, where the opportunity is and what to do next.

Get underneath what’s really going on. Look beyond the numbers, challenge the assumptions and understand what’s actually driving the business.
Work out what really matters. Identify where the biggest opportunities lie and decide what’s worth pursuing.
Get everyone clear on what comes next. Bring the leadership team together around the decisions, priorities and actions that will move the business forward.

Let’s have a conversation →

The problem beneath the problem

Sometimes the problem you're trying to solve isn't actually the problem.

You think you need a new market.

Maybe there’s far more opportunity sitting inside the one you already have.

You think you need a new product.

Maybe customers aren't buying the existing one for the reason you think.

You think you need more marketing.

Maybe the real problem has absolutely nothing to do with marketing.

You think you need to transform the business.

Maybe the first question is what actually needs to change, and what absolutely shouldn’t.

The person in your corner

I'm Carly Osman-Holme, founder of Sprowt.

I've spent my career helping businesses understand people, challenge what they think they know and find new ways to grow.

I've worked inside leadership teams and alongside founders, helping consumer brands navigate changing markets, establish clearer direction and turn strategic thinking into action.

What I've learned is that getting the strategy right is only part of the job. The real challenge is getting people behind it and making sure it changes what the business actually does.

That's where I come in.

I get under the skin of the business, ask the questions that need asking, challenge assumptions and help get the thinking into shape. Then I work with the leadership team to get everyone moving in the same direction.

I'm not there to tell you what you want to hear or produce a strategy deck and disappear. I'm there to help you make better decisions and turn those decisions into meaningful progress.

SOME OF THE PROBLEMS WE'VE HELPED SOLVE

What that looks like in practice

Iconic FMCG brand

How do you make an iconic brand matter to the next generation?

Overhauled the portfolio, innovation pipeline and priority markets, creating a five-year growth roadmap.

Healthcare / Neurodiversity

How do you turn deep understanding of people into a proposition that can change the way care is accessed and delivered?

Worked with a healthcare provider to unlock future commercial value, identifying how a deeper understanding of people could create a clearer proposition, stronger routes to market and new opportunities for growth.

Food / Everyday essentials

How do you take a niche proposition into the mainstream without losing what made it distinctive?

Reframed the proposition around a much bigger human need, helping unlock growth beyond the brand's original audience.

See more work →

How Sprowt works

Get underneath it. Get clear. Get moving.

Get underneath the problem

We look beyond the obvious symptoms to understand what's really happening in your business, your market and with your customers. Challenging assumptions, uncovering what others might be missing and finding where the real opportunity lies.

Get clear on what needs to change

We turn complexity, competing priorities and different opinions into a clear direction. Helping leadership teams make the decisions that matter, agree where to focus and recognise what needs to stop.

Get everyone moving

A strategy only works when people do something with it. We bring teams behind the direction, challenge old ways of thinking and help turn decisions into action, with the clarity and momentum to move the business forward.

Different challenges call for different thinking.

Human Insight
Customer Understanding
Business Strategy
Leadership Alignment
Growth Strategy
Proposition & Positioning
Innovation
Testing & Experimentation

A strategy means nothing if nothing changes.

Getting the thinking right is one thing. Getting people behind it and making it happen is another.

When you're running a business, it's easy to get caught up in the day-to-day. Decisions need making, priorities compete and sometimes you need someone who can see what you're too close to notice.

That's where I come in.

I work alongside CEOs and leadership teams to challenge assumptions, ask the difficult questions and help turn good intentions into better decisions and meaningful action.

Sometimes that's an intensive piece of work to get the business into shape. Sometimes it's an ongoing relationship, bringing fresh perspective, challenging the thinking and helping maintain momentum as the business evolves.

Not another person to agree with you, someone who will challenge you and help you move forward.

Let's talk about your business

Why Sprowt

The right brains for the problem.

Sprowt is founder-led, but the thinking doesn't stop with me.

I bring together senior specialists around the challenge, from researchers and strategists to commercial thinkers, creatives and operators who've worked inside some of the world's biggest organisations and fastest-growing challengers.

Different problems need different brains.

The Underneath

What gets lost between knowing people and understanding them.

An ongoing exploration of the human truths, contradictions and behaviours businesses often miss.

Go underneath →

Got a niggle that there’s more value sitting inside the business than anyone has quite worked out how to unlock?

Or perhaps you just know that what got you here isn’t going to get you where you want to go next.

You don’t need to know exactly what the brief is. The messy, half-baked questions are usually the most interesting ones anyway.

Drop me a line.

Tell me what’s on your mind, even if it’s half-formed. I read every email myself and will reply personally.

Email Carly →carly@sprowt.uk