01
Iconic FMCG brand
How do you make an iconic brand matter to the next generation?
Overhauled the portfolio, innovation pipeline and priority markets, creating a five-year growth roadmap.
So, what'snext?
Something's shifted.
Growth has slowed, customers are changing. The market has moved. Or perhaps everything looks fine, but you have the nagging feeling that what got you here won't get you there.
The answer isn't always more of what you're already doing.
Sprowt helps leadership teams work out where the next source of growth really sits- what's changed, what still matters, what's getting in the way and where the commercial opportunity is now.
Find what's next →The problem beneath the problem
Sometimes the problem you're trying to solve isn't actually the problem.
01
You think you need a new audience.
Perhaps you've stopped understanding the one you already have.
02
You think you need a new product.
Perhaps customers aren't buying the existing one for the reason you think.
03
You think you need to transform the business.
Perhaps the first question is what you're transforming it for.
When what got you here won’t get you there, we help you work out what will.
Selected work
What that looks like in practice
02
Healthcare / Neurodiversity
How do you turn deep understanding of people into a proposition that can change the way care is accessed and delivered?
Worked with a healthcare provider to unlock future commercial value, identifying how a deeper understanding of people could create a clearer proposition, stronger routes to market and new opportunities for growth.
03
Food / Everyday essentials
How do you take a niche proposition into the mainstream without losing what made it distinctive?
Reframed the proposition around a much bigger human need, helping unlock growth beyond the brand's original audience.
How Sprowt works
We start with the question. Not the deliverable.
We get close to customers, pull apart what's happening inside and outside the business, challenge what everyone thinks they know and work out what it actually means.
Then we decide what the answer requires.
It might be a new proposition. A different customer. An untapped market. A product opportunity. A new experience. Or stopping the thing you were convinced you needed to do.
- Get close
- Pull it apart
- Work out what matters
- Define what's next
Why Sprowt
The right brains for the problem.
Sprowt isn't a traditional consultancy and it isn't an agency.
We build senior, specialist teams around the problem: researchers, strategists, commercial thinkers, creatives and operators who've worked inside some of the world's biggest organisations and fastest-growing challengers.
Different problems need different brains.
Founder
Carly Osman Holme
Twenty years getting underneath why people do what they do, what makes brands matter and why businesses grow, or stop growing.
Global organisations, household names, scale-ups and founder-led challengers across food and drink, beauty, consumer goods and, increasingly, health, healthcare and human behaviour.
Creative Marketer of the Year 2025, Global Women in Marketing
More about Sprowt →The Underneath
What gets lost between knowing people and understanding them.
An ongoing exploration of the human truths, contradictions and behaviours businesses often miss.
Tell us what's keeping you awake.
What's changed. What doesn't make sense. The thing you're seeing that nobody else in the business seems to see.