Work in
the wild
Some say we crave attention, and honestly, they're not wrong.
Clear Start (Dermalogica): GenZ skincare brand
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We started with the creation of a creative platform ‘fear no breakout’ which appealed both the emotional and rational sides of an outbreak. Alongside some core strategic pillars to focus the brand on what was important for the brand to deliver against.
This became the building block for the era of yes, their first foray into brand building and pays homage to the feelings you feel when acne doesn’t hold you back.
Worked in partnership with Belief Machines.
The Coconut Collab:
Unlocking commercial growth
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We went back to basics and started with understanding the category, the commercial opportunity and who our customer really is at a psychographical level, and where was the white space. The research showed, it was not about not being dairy yoghurt, and instead being a delicious yoghurt brand that happened to be made from coconuts that everybody could enjoy.
We then went about reimagining the whole brand experience. From innovation to packaging to sales decks, to social, to websites to campaigns that are designed to win their hearts and minds.
Every single touchpoint is being infused with our discerning yet humorous personally (10 points if you can guess our muse).
Worked in partnership with We Are All Marketing and Belief Machines.
Valerie :
Shaking up menopause
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Perimenopause is not how these women define themselves, it is something that is happening to happen to them at this moment in time.
As a founding partner, we are building a brand that reflects who these women really are- women not on the throws of obscurity, but women who are frankly just getting started. There is no sugar coating, and we are putting the power back into the hands of our wild women.
Even if we say so ourselves, Valerie is one to watch.
Oddbox:
Putting the odd back into Oddbox
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The recused fruit veg brand that challenged the entire food system- saving 111 million meals’ worth of food from ending up in the bin. That’s 46,000 tonnes of fruit and veg rescued . Yep, you read that right. The equivalent of 6,133 elephants. Pretty massive, hey. But the brand had lost it’s way.
Odd by name odd by nature, our mission was to help them once again rediscover the power of Odd.
Thinking big and thinking tiny, we worked alongside the team to help them reimagine both the big ideas (anyone for a hypnotic meditation to cure you of an aversion to mushrooms), and the tiny details (what comms do they put in the box every week to help people feel personally connected to the mission)
Execution of ideas done by the brilliant Oddbox internal creative team.
ManiLife:
Building a cult brand
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You have to try the crunchy roasted nut, with an apple. Oh my gosh…. Heaven. You can thank me later.
But, I digress. ManiLife had a bit of an identity problem. They had taken their foodie credentials a little too seriously and become a brand that had a little too much pomp, and not enough celebration of the sheer joy of food.
Shifting away from the foodie, foodie, to people who fucking love food, saw us unlock a brand world that is set to become a cult food brand. One that takes their product seriously but the rest of the brand less so.
We’ve helped them reimagine their brand world. Their tone, their visual cues, their merch, and how they should be using social to build this cult-like following- we even have our very own cult book the Book of Mani.
We launched their first-ever OOH campaign ‘Nuts so Fancy’. This was accompanied by an Influencer campaign - including the fanciest of supper clubs, a paid and organic social campaign, and partnerships with Cissy Dalladay.
Typhoo:
Reinventing a legacy brand
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Trigger warning.
On the surface, it may look like a comforting cuppa but in the milky depths, your brew is hiding an uncomfortable truth.
As exposed by BBC Africa, up to 3 out of 4 women working on tea plantations live in fear of sexual violence and exploitation. This means the tea many of us enjoy comes at a devastating cost to women's safety.
Typhoo’s vision is a world where women working on tea plantations are free from the fear of sexual violence.They’ve overhauled their operating model and made massive changes to the way we source and deliver our brand-new blend. Our job was to translate this big vision into marketing that people understood and cared about.
A few months in and Typhoo is the fastest growing tea brand according to industry press The Grocer.
Worked in partnership with We Are All Marketing.
Maximus:
Disrupting a homogenous category
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We created Maximus, the non-sport, sports drink.
With a limited budget, we challenged the status quo of what was expected by the category, by developing a no BS brand identity that spoke to blokes as they are and not some athlete in training.
We then created integrated campaigns that weaved all the customer touchpoints together and got people LOLing and sharing the brand on our behalf.
Over three years we grew the brand from 0 to 18% market share.
Goodrays:
Product led to brand led.
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Despite being on the market for several years people are still very suspicious of CBD, and how it will make you feel. Spoiler alert, it will not make you high.
Goodrays had built a solid distribution strategy, and now it was time to evolve the brand from being product led to brand-led and win the hearts and minds of its customers.
Starting with a brand strategy, built around extensive customer research, we have developed a clear role and space for the brand.
This brand is now translating this across every brand touchpoint from web to pack, from sampling to brand partnerships to ensure a consistent and cohesive brand world, and how we go to market with BBBE (big, ballsy, brand energy).
Worked in partnership with Belief Machines.
EYO Active:
Flipping the script
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Instead of a 300% off sale they did a 300% ON sale.....
That’s right, we added 300% to their prices for the entire Black Friday weekend.
What??? Over the entire Black Friday weekend if you wanted anything from across the entire EYO range you will have to pay 300x the usual price.
The campaign became the launch pad for the brand, which went on to have national coverage across many publications including Women’s Health, Forbes and the evening standard- being named as the sustainable active wear brand to watch.
Bardo:
Understanding purchasing motivators
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Bardo exists to help people find balance throughout the day. Through a combination of botanicals and whole foods delivered in bite-sized snacks, the brand is a perfect guilt-free snack- on the go/between meetings/ whilst traveling.
But, what do people really care about? What do they need to need to hear from us to connect the problem that they have, with the problem that we solve?
Together we got under the skin of the customer- what they care about, and the role that snacking plays in their lives. We explored the nuances of language, the intrinsic motivators, societal cues, their thought processes, what they are picking up and why. And most importantly who are these people they at a human level- how do they see themselves and move through the world?
The project allowed the brand to get greater clarity of what they needed to say both on the packaging, and an overall brand lens.
Riddles:
Giving the brand depth
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We built the creative platform ‘Live Loud” alongside core messages that could clearly articulate what the brand stood for. ‘Inspired by Lagos, blended in London, enjoyed Everywhere’.
We then translated this across all the brand touchpoints- from sampling to PR, to OOH to social, to events.
In partnership with Belief Machines
Are we right for you?
We are akin to rocket fuel, we are for brands who are looking to be propelled into infinity and beyond.
B2B, B2C, B to whatever version of anything, we are sector and category agnostic.
If you are reading this, this is your call from the universe to get in touch…
