It’s not about us,
it’s about you
It all starts with your business problem—identifying the challenge and defining the job to be done to move the needle commercailly.
We’re not a big agency, with a fancy office.
We don’t have layers of grandiose job titles, or have layers and layers of people who do lots of very important, official stuff.
In fact we are not an agency at all.
What we are, is a bunch of brilliant humans that come together based on the unique challenge of the brand. Humans that want to have the flexibilty of working on their terms on projects and ideas that light them up.
Wildly pragmatic and curiously creative, each team is specifically curated for the job to be done.
The right brains, at the right time.
Brains that earned their stripes at some of the biggest brands in the world (Coca-Cola, Nestle, The Guardian) and worked in some of the most fast paced high growth challengers (Innocent, Paddy Power, Frucor Suntory, Oddbox).
We have been working this way for years and it means we are faster, more cost effective, and produce work that makes our hearts sing every singe day.
And most importantly the work we do delivers commercial uplift for our brand partners.
The stuff we can do together:
Customer research and segmentation: figuring out who your customer really is.
Market orientation and identifying commercial opportunities: the big fat white space
Brand positioning: value proposition, brand pillars, TOV, personality
Visual Identity: the look, the feel and the energy
Brand work creation: social media strategy, packaging, website, eCRM and anything.
Content strategy
Marketing campaigns*
What this looks like will depend on your brand, challenge, and customer. It could be a PR stunt, a campaign to help you get funding or an emotive piece of video content a hilarious social-first campaign, a live event, or even a TV show (yes, we have made a few of those). We do not think by format or channel, but by what will move the needle commercially for your business.
Why did Sprowt, sprowt?
Because there has to be a better way.
A better way to work.
A better way to support and nurture brilliant female creative talents.
A better way to work in partnership with clients.
A better way to deliver outcomes that are designed to deliver commercial returns.
A better way to build the brands of tomorrow.
Some of the brands that gave us our stripes