What’s this about?

Thoughts, musings and the occasional rant, all in the spirit of playing BIG and getting BALLSY.

Carly Osman-Holme 9/2/21 Carly Osman-Holme 9/2/21

Creativity is the last unfair advantage

This is a quote that I have slap bang in the centre of my website, I include it in all my presentations and I have it printed out and stuck on the wall in front of my computer. I reference it so much because I absolutely believe it. Creativity has the power to tell a story, make your product come alive, make people feel something, and make them buy you over your competitors.

Carly Osman-Holme 7/26/21 Carly Osman-Holme 7/26/21

From blue liquid to powerful story telling: the evolution of Bodyform.

There's a huge difference between selling a product vs building a brand. When asked to elaborate on what we mean by this, we say that it comes down to feeling. A brand makes you FEEL something, it invokes an emotion, a connection with you and the item.