What’s this about?
Thoughts, musings and the occasional rant, all in the spirit of playing BIG and getting BALLSY.
The golden secret.
I'm often asked what is the golden secret for success, that one thing that will propel you to overnight profitable success. Sadly such a thing does not exist, but I do believe that two things are imperative to driving the basis of awareness and consideration. These are trial and validation.
Influencers, are they worth the Hype?
I’m sure you have heard stories of brands who have paid £100,000s to get a single mention in an Instagram post. Or brands that invested in a campaign that has resulted in absolutely no sales increase.