
What’s this about?
Thoughts, musings and the occasional rant, all in the spirit of playing BIG and getting BALLSY.

Build a brand DON’T sell a product.
Building a unique brand is the number one difference between the businesses that thrive and those that disappear into obscurity.

Influencers, are they worth the Hype?
I’m sure you have heard stories of brands who have paid £100,000s to get a single mention in an Instagram post. Or brands that invested in a campaign that has resulted in absolutely no sales increase.

Building a brand OR driving conversions?
This should not be an either/or question. The answer should be both.