What’s this about?
Thoughts, musings and the occasional rant, all in the spirit of playing BIG and getting BALLSY.
The golden secret.
I'm often asked what is the golden secret for success, that one thing that will propel you to overnight profitable success. Sadly such a thing does not exist, but I do believe that two things are imperative to driving the basis of awareness and consideration. These are trial and validation.
As cute as a…
This is one from the archives, a campaign to promote the release of the ‘Devils Due’ Movie back in 2014.
Whilst it has made me permanently afraid of looking into a pram, what I love about it is that it's designed to be inherently shared.
Creativity is the last unfair advantage
This is a quote that I have slap bang in the centre of my website, I include it in all my presentations and I have it printed out and stuck on the wall in front of my computer. I reference it so much because I absolutely believe it. Creativity has the power to tell a story, make your product come alive, make people feel something, and make them buy you over your competitors.
From blue liquid to powerful story telling: the evolution of Bodyform.
There's a huge difference between selling a product vs building a brand. When asked to elaborate on what we mean by this, we say that it comes down to feeling. A brand makes you FEEL something, it invokes an emotion, a connection with you and the item.
Extra: the fresh start we all need.
This week, I have been talking to a client about the importance of tapping into the social narrative to create marketing campaigns that stand out and are relevant. And I shared the latest campaign by Extra Gum.