Campaigns to get the creative juices flowing.
I don't know if it's just me, but the months are whizzing past. I honestly can't believe that we are now at the end of March. So that means it's time for a monthly round-up of the top 5 branded campaigns that I've seen this month, and I have to say it's been a good one. There has been some really powerful work that has been used to shine a light on really important topics and causes.
OTO
"I can't get no sleep……"
These 5 words take me back, it's dark, the is tempo rising, the energy pulsating. For anyone who is still scratching their heads, these are the infamous words from Faithless's 90s Banger Insomnia. And it's get's me every time.
But, never did I ever expect them to become the soundtrack to me getting to sleep better. OTO the CBD supplement company has remastered the track in their latest campaign, into a 27-minute long sleep aid.
This experiential process, which has been remixed with the help of scientists to meet the tempo and frequencies for sleep allows the music to wash over them and take them to a different place.
This is unexpected and brilliant.
Ukraine NGO Come Back Alive
This campaign was produced to support of Charitable foundation and leading Ukraine NGO Come Back Alive - who are working on the ground right now in Ukraine to make sure defenders of their homeland come back alive to their loved ones.
This brilliant piece of work taps into the feelings of so many Ukrainians that whilst your thoughts and prayers, however thoughtful, they are not going to stop this war. Your donations will. What is needed is financial support.
It holds the viewer to account, it gets you to question personally how you have shown up and what real concrete action you have taken.
IWD
March 8th was International Women's Day and the theme for this year was 'break the bias', and to powerfully demonstrate how far we have to go, was a campaign called Imagine. It was prompted after a nationwide study found that “39 per cent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work”.
The campaign asks a series of questions, asking you to imagine different situations. “Imagine a CEO, is it a male”, “Imagine someone crying in the office, is it a women”.
The success of the campaign lies in the connection forged with the viewer- it's personal it draws them in.
The Instituto Nacional del Cáncer
Racy, but it's for a good cause.
The cock and balls sketch can be found in cities, and on exercise books across the world. I mean, I saw several on my morning walk today.
The Instituto Nacional del Cáncer decided to use these sketches for good use and in a campaign that has been dubbed Graffitesti, they are adding stickers to the graffiti with basic instructions on how to perform a testicular self-exam.
This unconventional approach is a great way to raise awareness and get more people talking and checking for signs and symptoms of testicular cancer.
B-Corp shop
March is officially B-Corp month- a month that we shine the light on the brilliant businesses that are built on the foundation of People + Planet + Profit.
The B-Corp community have come together and created the B-Shop, a retail experience in central London filled with products certified by B-Corp. For me seeing all these brands together in one place signifies change is possible. That there are alternatives to the household products that we have grown to rely on.
This campaign shows the power of the collective, how bringing lots of different brands together in partnership can increase the reach and breadth of a movement.
What's been your favourite campaign?